Culture is Everything
"I came to see in my time at IBM that culture isn't just
one aspect of the game; it is the game." -Lou Gerstner
Lou Gerstner is the CEO who pulled IBM from near ruin in the 1990s. When he took the helm in 1993, Big Blue was on the verge of being diced up division-by-division into a collection of "Baby Blues." Gerstner stopped that transformation but pushed another one -- a transformation of corporate culture.
"Customers will never love a company until the employees love it first." -Simon Sinek